For HOKA, we produced a cinematic campaign film for the Skyflow — an all-round running shoe designed to perform across a wide range of environments. The film moves through urban streets, industrial spaces, forest trails, and gravel paths, positioning the Skyflow as a versatile companion for everyday training, long runs, and faster efforts.

The creative focus was on an emotionally driven visual language that connects performance with feeling. Through real movement and authentic locations, the versatility of the Skyflow unfolds naturally, emphasizing flow, rhythm, and momentum over technical explanation.

The final deliverables include the hero film in 16:9 and vertical format for social media, accompanied by a curated selection of still photographs. The result is a concise and cohesive visual package that presents the Skyflow as a modern, do-it-all running shoe.